Enriching Entertainment Art Through Inclusion: Issues Facing the Entertainment Industry

Dr. John W. Luton
Associate Professor ~ Mass Communication
Elizabeth City State University

What are the top 3 issues facing the entertainment industry today? Here they are:

Taking a Stand for First Amendment Rights

The main issue facing the entertainment industry today is the need to be allowed to operate with the degree of freedom of speech guaranteed by the First Amendment of the Constitution. The entertainment industry provides entertainment and all expressions of civil liberties should proceed without any hindrance from the federal government and politicians who court votes from conservative constituencies by indicting Hollywood for all the evils of society.

Accurately Reflecting Society

A second concern is the challenge of relecting demographic segments of society in ways that are accurate and fair. The mass media, while reflecting reality, can also be used to shape images and perceptions that influence behaviors. In times past, certain ethnic groups were presented in one-dimensional ways. These presentations often reflected cultural, racial and, sometimes, religious biases. While the entertainment industry must remain free as a means of artistic expression, producers and directors should also operate in the awareness that media tools effect powerful influences that can and do shape attitudes and actions.

Leveling the Playing Field

Finally, the entertainment industry must address the underrepresentation of certain groups (including gender and racial distinctions) in the film industry in particular. While advances have been made in this area, an increased awareness of the present and potential contributions of all racial and ethnic groups will greatly enrich entertainment art and encourage more people to see the industry as a realistic goal for viable employment.

Any comments? All viewpoints are welcomed and respected.